Did you know that AI has been powering Google Ads platforms for years, helping advertisers get the most out of their ad campaigns? From Video Reach Campaigns to Performance Max, AI has been at the heart of Google ad products, driving growth and delivering results for businesses of all sizes. 

Google's AI-powered advertising solutions have made it easier for businesses to connect with their ideal customers at the most opportune moments. By leveraging Google's advanced AI technology, ads can be more personalised and targeted to specific audiences, and campaigns can be automated for efficiency. 

With over 3 billion monthly users on these Google-owned platforms, Google Ads offers an array of opportunities for advertisers to reach and influence consumers even before they begin their search journey.

Reach new audiences and drive results with Demand Gen Campaigns. 

Demand Gen Campaigns are a powerful tool for generating long-term brand interest, and their impact goes beyond simply reaching customers. The beauty lies in its efficiency: a single campaign can target a wide audience across YouTube, YouTube Shorts, Discovery, and Gmail, placing your brand on key visual touchpoints or platforms on Google. Demand Gen seamlessly integrates your most captivating videos and images across Google's most engaging platforms – YouTube, YouTube Shorts, Discover, and Gmail. These immersive platforms reach a massive audience, with over 3 billion users actively streaming, scrolling, and connecting every month.

Refined Targeting with Look-alike Audiences 

Demand Gen campaigns allow advertisers to use more tailored ad experiences through look-alike audiences. Look-alike audiences allow you to plug in your own seed/based audiences. These can be people who purchased from you or even consumers who have engaged with your brand in any way. Via look-alike audiences, you can find users who could potentially have similar attributes as your existing customers.

Showcase your ads to people with similar attributes as your existing customers:
‍‍Look-alike segments allow you to interact with potential new customers who could be critical to growing your business.

Greater Control:
‍You can choose from 3 options (narrow, balanced, or broad) to achieve the optimal balance between reach and similarity.

More refined approach:
You can create Look-alike segments based on specific interactions people have had with your business, like watching a video or visiting a specific page on your website.

Up-to-date information:
‍The Look-alike segment will be continually refreshed based on updated activity to have the most up-to-date list of target customers in your existing and future campaigns.

Knowing when to use Demand Gen Campaigns

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Key Features of Demand Gen Campaigns

Reaching and engaging new audiences:
Advertisers can use lookalike segments to discover and reach new customers and convert them to paying customers. These audiences would include individuals who have previously made a purchase, visited your website, or viewed videos on your YouTube channel.

Creating ads tailored for your audience:
Demand Gen campaigns can use multiple content formats tailored for each audience, from short-form videos to carousels. 

Product feeds for retailers:
Demand Gen can combine videos with images and text from your catalogues to show potential customers products that best suit their interests and match their search intent.

Google Ads offers AI-powered tools to help you manage your campaigns, effectively target you, and achieve exceptional results. Whether you're a seasoned marketing professional or just starting out, these tools simplify the process and make it easier to achieve your advertising goals.

To get started on Demand Gen Campaigns, contact us on, +94 74 106 63 67 or hello@3p-media.com