Vertical videos are taking center stage. From music to travel, food and learning, this format is gaining rapid popularity with creative content across every imaginable niche. Recognizing the demand for quick content, YouTube has thrown its hat in the ring with YouTube Shorts, offering creators a powerful tool to captivate audiences. 

What are YouTube Shorts?

According to YouTube, 

Shorts is the spot to shoot, share, and binge short videos (think 60 seconds or less) on YouTube. It's where you can start trends, try out a dance challenge, bring your hilarious ideas to life, and more.

The surge in popularity of YouTube Shorts has transformed it into a treasure trove for viewers seeking quick, engaging content and this, in turn, presents an excellent opportunity for digital advertisers to reach a wider audience. 

YouTube Shorts are watched by over 2 billion users every month and 59% of Gen Z use short-form video apps to discover things that they watch longer versions of.
-Think with Google-

YouTube Shorts allows brands to connect with a highly engaged audience actively searching for new content, making it an ideal platform to drive discovery and brand awareness.

One of the largest telecommunication service providers achieved a +17% incremental reach using a YouTube Video Reach campaign 2.0 (VRC 2.0) that includes In-Stream, Bumper, Shorts, and In-Feed ads.

YouTube Shorts in Google Ads Campaigns 

As short-form video content continues to captivate audiences worldwide, marketers are leveraging the power of YouTube Shorts to drive impactful results.The possibilities for enhancing reach and engagement are limitless with YouTube Shorts. 

YouTube Shorts in Video Reach Campaigns (VRCs)

VRCs streamline the process by allowing you to upload various ad formats, including YouTube Shorts, alongside classic bumper ads and in-stream options. 

Using AI, the ad platform identifies the most effective combination of ads to serve for maximum reach and efficiency. 

Moreover, leveraging YouTube's robust targeting capabilities allows advertisers to precisely target audiences based on their interests, demographics, and online behavior, ensuring that Shorts ads reach the most relevant viewers. Whether integrated alongside trending content or showcased as standalone ads, incorporating YouTube Shorts into advertising campaigns empowers brands to drive efficient reach and foster meaningful connections with their target audience.

Visit 3P Media to learn more about incorporating YouTube Shorts into your Google Ads campaigns.