One of Sri Lanka’s largest telecommunication brands leverages new AI-powered Shorts + YouTube and archives incremental reach -83% cost efficiency
One of the largest telecommunication providers in Sri Lanka faced difficulty in sustaining top-of-mind levels amidst the competition. They were keen to understand how Google could effectively drive top-of-mind recall, showcase product superiority, and thereby increase product penetration.
The first part of the campaign included launching a new Google Beta - YouTube Video Reach campaign 2.0 (VRC 2.0) that includes Instream + Bumper + Shorts + Infeed.
An ABCD analysis was performed to ensure the YouTube creative's effectiveness in driving awareness. Subsequently, the creative was launched alongside a Brand Lift Study to measure its impact.
Cost per 1000 Impressions vs tCPM
Incremental reach with YouTube Shorts
Leveraging the power of YouTube AI within VRC 2.0, our client was able to capture new and untapped inventory across YouTube Shorts + Infeed to drive reach efficiency. The Brand Lift Studies revealed that YouTube Shorts contributed to effectively generating awareness.
