Sri Lankan Airlines is the national carrier of Sri Lanka, flying to over 113 destinations in 59 countries and a member of the Oneworld airline alliance.
Sri Lankan Airlines
As a leading international airline, Sri Lankan Airlines (UL) faced significant challenges in scaling direct user conversion on their website. In contrast, customers were increasingly favouring online travel agencies (OTAs) for flight bookings. UL made it their objective to reverse this trend, increase direct user conversions, and drive audiences back to their website.
In partnership with 3P Media, Sri Lankan Airlines implemented a targeted strategy for search campaigns, focusing on top markets and potential customers across ten key destinations. The strategic adoption of a targeted cost-per-acquisition model was instrumental in guaranteeing minimal acquisition costs and increased sales, making the campaigns both efficient and geared towards maximizing conversions.
# BOOKINGS Increase in Conversions (Direct Bookings)
REVENUE Increase in Conversion Value
Decrease in Cost/Conversion
The newly implemented strategy was immensely successful because:
Sri Lankan Airlines successfully increased direct flight bookings and enhanced their online presence.
By partnering with 3P Media LK, Sri Lankan Airlines aims to utilize Google's Performance Max ads, further paving the way for an increased influx of flight bookings.
“We’ve seen an incredible revenue increase on our website through the implementation of Google Ads.”
Richard Nuttall – CEO, Srilankan Airlines Ltd
“Our Return on Investment for Google Ads is truly outstanding. The strategic implementation and optimization of our campaigns have not only met but exceeded our expectations.”
Bimali Malalasekara – Manager Digital Commerce, Srilankan Airlines Ltd
